Building a Global Channel Program with Levreg

Our client is a rapidly growing AI company revolutionizing the industry with groundbreaking technologies. Despite their innovative solutions, they faced challenges in expanding their market reach and maximizing revenue through channel partnerships.

 

Recognizing the potential for growth, we collaborated closely with the client to develop a comprehensive channel partnership strategy. Our approach began with a thorough analysis of their current market positioning and partner ecosystem. We identified key opportunities and gaps, then crafted tailored solutions to enhance their partner engagement and sales processes.

 

By leveraging our extensive network and industry expertise, we facilitated the formation of strategic alliances and provided targeted training for their sales team. This not only improved partner relationships but also significantly increased their market presence and revenue streams, positioning the client as a leader in the AI industry.

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Challenges

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1. Lack of Channel Program: The company had no existing channel program in place, limiting their ability to leverage partner networks for sales and distribution as well as technology partnerships.

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2. Limited Global Reach: Without a structured channel strategy, the company struggled to penetrate international markets effectively and to expand outside of their home region.

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3. Partner Identification: Identifying and onboarding the right partners, including major firms like “The Big 4”, GSIs, VARs and complementary technology companies proved challenging without a dedicated partner management system or access to the right strategic relationships.

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4. Revenue Generation: Generating revenue through channel partnerships was nonexistent, with the company relying solely on direct sales for income.

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5. Scaling Challenges: As the company rapidly grew, scalability became a concern, especially in terms of managing an expanding partner ecosystem efficiently and utilizing partners to implement and scale their AI software. Without channel partners, the company wouldn’t be able to grow or retain customers at the rate needed to hit their growth targets and really breakout in an already crowded marketplace.

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The Levreg Solution

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1. Strategic Channel Program Development: We devised a comprehensive channel program tailored to the client's needs, outlining clear objectives, partner tiers, and incentive structures.

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2. Global Expansion Strategy: Leveraging their extensive network and industry expertise, we facilitated the expansion of the channel program into key international markets, ensuring global coverage and market penetration.

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3. Partner Recruitment and Onboarding: We spearheaded the identification, recruitment, and onboarding of strategic partners, including top-tier consulting firms and technology giants, ensuring alignment with the company's objectives and values.

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4. Revenue Optimization: Through targeted training, enablement programs, and joint sales initiatives, we drove revenue generation through channel partnerships, transforming channel revenue from 0 to 50% in just 18 months.

 

Outcomes

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1. 50% Channel Revenue Growth: Within 18 months of partnering with Levreg, the company experienced a significant increase in channel revenue, accounting for 50% of total revenue, up from zero.

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2. Expanded Partner Ecosystem: The channel program expanded to include prestigious partners such as Capgemini, EY, Deloitte, Cognizant, Microsoft, AWS, and leading AI technology firms, enhancing market credibility and reach.

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3. Global Market Penetration: With Levreg Partners' guidance, the company successfully penetrated international markets, establishing a strong presence in key regions across the globe.

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4. Enhanced Scalability: The structured channel program implemented by us enabled the company to scale efficiently, managing a growing partner ecosystem while maintaining operational excellence.

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5. Increased Brand Visibility: Through strategic partnerships and joint marketing initiatives, the company's brand visibility and market awareness surged, positioning it as a leader in the AI industry through trusted research firms such as HFS, Gartner, and Forrester.

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Partnering with Levreg empowered our client to overcome significant challenges, establish a thriving global channel program, and achieve remarkable results in a short timeframe. By leveraging the expertise and resources of Levreg Partners, the company transformed its channel strategy, driving exponential growth and solidifying its position as a leader in the AI space.